Promotion period:
6 years 11 months
Promotion region:
Rostov-on-Don and region, Russia
Search traffic growth:
50 → 760 visitors (per month)
Yandex TOP-10:
82% of key phrases
About the Client's Business
Shakhty Repair and Construction Plant: manufacturing spare parts, ship equipment, and metal structures.
Main Goal
Promotion across multiple regions of Russia, increasing website traffic while optimizing costs.
Objectives
- Long-term growth of search engine rankings
- Attracting targeted traffic
- Technical website optimization
- Ensuring convenient feedback options
Challenges
1. Multiple promotion regions
The client aimed to promote across all of Russia, which required a large volume of work.
2. Small target audience
Customers are primarily large companies and manufacturers, mainly in shipbuilding.
3. Narrow niche segment
The site offers products requested by specialists in a narrow field. It required careful work with the target audience and competition for each potential client.
Completed Work
1. Compiled a semantic core of 124 phrases. Periodic updates and corrections performed.
2. Prepared 119 SEO optimization articles.
3. Corrected meta tags for pages and sections.
4. Added images with watermarks and composed ALT descriptions.
5. Configured snippets.
6. Migrated the site to HTTPS protocol.
7. Set up redirects (page forwarding).
8. Implemented feedback forms.
9. Added company location on Yandex.Maps.
10. Analyzed text content for uniqueness and search spam.
11. Technical maintenance, monitoring server performance and website functionality.
Problem and Solution
The main challenge was complex targeting (promotion across all regions of Russia). To compete effectively in different regions, we created a large cluster of 119 SEO-optimized articles. Additionally, we improved site usability to increase conversions and implemented a "Request a Call Back" form for convenient communication.
Results Achieved
After promotion, the company's website consistently ranks in the TOP-10 of search engines for many key phrases. In the first year, search engine traffic increased from 18% to 50%, and now it reaches 71%.
Traffic from search engines:
Wide geographic coverage:
Increase in visitors from 50 to 760 per month due to TOP-10 rankings:
Outranking marketplaces for some queries, including Ozon:
Future Development Plans
1. Implement responsive CSS layout for mobile optimization.
2. Add sales triggers, offers, and banners. Clearly present company advantages to attract clients and increase conversions. Highlight profitable deals.
3. Add a client reviews section.
4. Implement site search to improve navigation and provide visitors with necessary information.