Promotion period:
6 years and 11 months
Promotion region:
Rostov-on-Don and region, Russia
Growing search traffic:
50 → 760 visitors (per month)
TOP-10 Yandex:
82% of key phrases

Briefly about the client's business
Shakhtinsky repair and construction plant: manufacturing of spare parts, marine equipment, metal structures.
Main goal
Promotion in a large number of regions of Russia, growth of traffic while optimizing costs.
Tasks
- Long-term growth of positions in search engines
- Attracting target traffic
- Technical optimization of the site
- Providing convenient feedback
What difficulties arose
1. Many regions of promotion
In fact, the client is interested in promotion throughout Russia, which involves a large amount of work.
2. Small target audience
Only large companies and manufacturing companies (mainly shipbuilding) are buyers industry).
3. Narrow segment
The site offers products that are requested by narrow-profile specialists. Accordingly, it is necessary to carefully work with the target audience, fight for each potential client.
Completed work
1. Compilation of a semantic core from 124 phrases. Periodically, the semantic core was adjusted and updated.
2. Preparation of 119 optimization articles.
3. Correction of meta tags of pages and sections.

4. Adding images with watermarks, composing ALT descriptions for photos.
5. Setting up snippets.
6. Transferring the site to the secure https protocol.
7. Setting up redirects (page forwarding).
8. Implementing feedback forms.
9. Adding the company's location on Yandex.Maps.
10. Analysis of text content for uniqueness and search engine spam.
11. Technical support, monitoring the correct operation of the server and the functioning of the site.
Problem and solution
The main difficulty was complex targeting (promotion for any regions of Russia). In order to confidently compete in different territorial zones, it was decided to write a large cluster of optimized SEO articles in the amount of 119 pieces. Work was also carried out on the usability of the site to increase conversions. To ensure convenient feedback, the “Order a call back” form was introduced.
Achieved results
Based on the results of promotion, the company's website is consistently in the TOP-10 search engines for many key phrases. During the first year of operation, the number of transitions from search engines increased from 18% to 50%, and currently this figure is 71%.

Transitions from search engines:

Vast geography:

The increase in visitors from 50 to 760 people per month is ensured by the presence of the site in the TOP-10 search results:


For some queries, it was possible to bypass marketplaces, in particular Ozon:

Plans for further development
1. Implement adaptive CSS markup to optimize the site for mobile devices.
2. Add sales triggers, offers, and banners. Provide a visual representation of the company's advantages to attract customers' attention and increase conversions. Emphasize advantageous offers.
3. Add a section with reviews.
4. Implement a search on the site for the purpose of more convenient navigation and providing the necessary information to visitors.