Confectionery factory «Kronstadt»

About the client

Modern confectionery company. Specializes in the production of marshmallows, pastilles, soufflés, sweets, desserts. Production and sale of own products wholesale and retail throughout Russia.

Project Task

Development of a modern “tasty” website for demonstrating products: marshmallows. The customer plans to use the website as a virtual showcase of its products for b2b and b2c segments. This means it is important to adapt the design to the behavioral patterns of both audience categories.

«In”the»segment”of confectionery products, the»purchase»decision largely depends on the”visual presentation of the product. Marshmallows should look delicious, appetizing, tempting. Since the virtual environment (for now) does not provide the opportunity to evaluate the taste of the product, feel its smell, all that remains is to try with your eyes. We conclude that the design of the new website should be “delicious».»

Stanislav, project manager

Stanislav,
project manager

Solution

Having studied the product, target audience and competitive environment, we decided to make a design in light colors, combining them with the customer's corporate colors. The visual dominant was the product itself - marshmallow. The color palette is pastel, the type of lines and transitions is rounded, smooth. As a highlight, we added animation in the catalog.

Home page

The design of the home page is developed in accordance with modern trends and the tasks facing the site. The main blocks: main menu, brand, products and clickable icons of trading platforms where the factory's products are presented. This allows you to immediately capture the user's attention, present the product favorably and demonstrate the possibility of purchase.

Catalog

The design is made in light colors to emphasize the image of sweets. Pictures of confectionery products were specially selected to be as appetizing as possible. To strengthen the emotional connection with the target audience, a unique animation was added to the catalog, which repeats the colors of marshmallows and emphasizes a specific product when hovering the cursor.

Product cards

Product presentation in the card is an important component of the overall concept of the site. We have developed a special module "Carousel" that allows you to demonstrate products from different angles and in different packaging options.

Adaptability

The site is fully adapted for display on any mobile device, which is absolutely necessary in modern realities. The user will be able to view the catalog and product cards equally comfortably from a PC, any smartphone or tablet.

Result

The result of the work was a beautiful, modern, “delicious” website, which fully meets the wishes and requirements of the customer. The functionality allows you to quickly find the desired product, get acquainted with its characteristics and order the required quantity (wholesale or retail). The site displays information about points of sale both on the Internet and in St. Petersburg. The visual component corresponds as much as possible to the confectionery focus of the business. Delicious, juicy, delicate images and icons create the impression of a sweet castle, where you want to try everything.