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Manufacturer
of electronic cigarettes Mr.DIV

About the client
A modern enterprise that specializes in the production of electronic cigarettes with a wide range of flavors and wholesales its own products throughout Russia.
Project Task

Development of a modern, bright website for product demonstration. The customer plans to use the website as a virtual showcase for the b2b segment. Therefore, it is important to adapt the design to the behavioral characteristics of wholesale customers.

«The purpose of the site is to tell wholesale buyers about the range of flavors. This means that the design should not be overloaded with unnecessary, distracting interactive elements. The semantic dominant is the product catalog.»

Stanislav, project manager

Stanislav,
project manager

Solution
Having studied the products, target audience and competitive environment, we decided to create a design in 3 main colors: warm black for the background, purple and fuchsia for interactive elements. The main idea is to highlight the bright products in the catalog on a dark contrasting background.
Home page
The design of the main page is developed in accordance with modern trends and the tasks facing the site. In essence, this is a landing page with the main blocks: main menu, product catalog, marketing advantages, reviews, answers to questions and certificates. This structure allows you to immediately capture the user's attention and confidently lead him to the purchase. We have provided all methods of communication on the site, since different segments of the target audience prefer different communication channels: call, messenger, feedback form.
Catalog and product cards
The design is made in contrasting colors to emphasize the products. The image of electronic cigarettes demonstrates the real product. When moving to the card, we decided to change the dark saturated background shade to neutral white. This allows the eye to rest, relieves visual stress and helps to better perceive information.
Presentation

At the client's request, we developed a product presentation in PDF format for wholesale customers. The design is made in corporate colors, and the laconic, specific content allows you to get all the important information about the product and cooperation with the manufacturer.

Presentation →

Adaptability
The site is fully adapted for display on any mobile device, which is absolutely necessary in modern realities. The user will be able to view the catalog and product cards equally comfortably from a PC, any smartphone or tablet.
Result
The result of the work was a beautiful, stylish website that fully meets the customer's wishes. The visual component maximally corresponds to the brand image: bright, bold, extravagant. The design focuses on the product catalog, and the functionality allows you to quickly find all the information important for a wholesale buyer.
www.mrdiv.ru
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