Sale and processing of rolled metal products: increase in search traffic by 437%, increase in repeat visits by 2-3 times

Promotion period:
8 months
Promotion region:
Nizhny Novgorod
Search traffic growth:
160 → 700 (per month)
TOP-10 Yandex:
84% of search phrases

Working with the StalNov Group project required a truly creative approach from us! Judge for yourself: the client's site is "assembled" on a constructor, which greatly limits the possibilities of interaction with meta tags and the implementation of SEO features. In addition, the catalog contained thousands of product items, and the budget did not allow us to effectively cover all areas.

But we always look for opportunities, not excuses! Therefore, our specialists immediately began to take active actions:

  • Conducted a technical audit
  • Prepared a promotion plan
  • Closed advertising links, eliminated technical problems
  • Started filling the site with optimized articles

As it turned out, the client's site had good potential for development.

Briefly about the client's business

Sale of rolled metal products, valves and hardware, metalworking services.

Main goal

Increase traffic and increase site conversion due to usability and a more convenient structure.

Tasks

  • Grow search traffic
  • Ensure conversion growth
  • Improve usability
  • Conduct technical optimization

What difficulties arose

1. Website on a constructor
slow page loading, limited capabilities in content creation and SEO promotion. Periodic problems with the server, unwanted advertising and links.
2. Catalog with a large number of products
An impressive amount of work is expected with a small budget.

Work performed

1. Collection of semantic core for priority groups (rolled metal, valves, etc.).
2. Technical audit, identification of website problems.
3. Adding new pages for SEO optimization purposes.
4. Content preparation: 70 articles, which were posted in 5 stages of 14 pieces.
5. Adding the "News" section.
6. Posting contact information in the site header for faster and easier access.
7. Description of the benefits and services provided by the company.
Provision of services
Cargo transportation
8. Setting up an informative 404 page with a search form.
9. Adding alt attributes to images on a website in order to attract additional traffic from Yandex and Google images.
10. Working with duplicate pages, getting rid of broken links.
11. Formation of product cards.
12. Cross-linking of similar product groups to improve search rankings and behavioral factors.

Problem and solution

The main difficulty was the limited promotion opportunities, since the site operates on a constructor platform. As a solution, we carefully made adjustments (within the available functionality), all optimization was placed manually. Also, all unwanted advertising links that interfere with optimization were closed from search robots.

Promotion results

The task of attracting search traffic has been successfully solved: the number of visits per month has increased from 160 to 700 visitors. It has also been possible to improve behavioral factors - the viewing depth and average time spent on the site have increased (due to a more convenient catalog and usability).
Compared to the period before optimization, visitors began to return to the site 2-3 times more often. Repeat visits demonstrate the interest and involvement of the audience.
Presence of the client's website in search results:

Plans for further development

It is possible to transfer the site to a more technologically advanced platform to improve functionality and increase optimization potential. Work is still ongoing, taking into account financial and technological limitations. It is planned:
1. Implementation of optimization for mobile devices.
2. Adding a product comparison module.
3. Adding promotions, offers, selling triggers.

We overcome obstacles and don't stop at what we've achieved!

Even a modest budget and technical limitations can't stop real professionals! Comprehensive work to eliminate errors, broken links and duplicates, as well as adding new materials has borne fruit.

The site began to enter the TOP-10 of Yandex and Google for a significant volume of selected key phrases. The influx of customers has noticeably increased. Visitors began to return to the site more often. after a certain number of days.

Traffic growth from 160 to 700 visitors per month is not the only achievement! Conversions and behavioral factors (time spent on the site, number of pages viewed) have improved. This lays a good foundation for promotion in search engines in the long term.

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