Search traffic growth:
118 → 412
Promotion region:
Rostov-on-Don
TOP-10 Yandex:
74% of search queries
Result achieved in:
4 months
Brief about the client’s business
Production and processing of metal products and structures, sale of hardware.
Main goal
Creation and promotion of a new website, SEO optimization at the development stage.
Objectives
- Website development
- Acquisition of initial search traffic
- Technical optimization
- Interface adaptation for conversions
Challenges encountered
1. Contractual pricing
(No possibility to publish even approximate prices on the website). Price is a critical factor at the stage of choosing a product or service. Without this information, a visitor may leave the site and choose a competitor.
2. Limited geographic coverage
The client serves customers only in Rostov-on-Don.
Work completed
1. Website development from scratch. Competitor analysis to ensure successful search engine representation.
2. Implementation of SEO optimization. Structure and internal linking refinement to optimally distribute the "weight" of target pages.
3. Compilation of a semantic core with 143 phrases.
4. Snippet configuration.
5. Description of services provided with embedded SEO semantics.
6. Image optimization, adding alt attributes (text description).
7. Adaptation of H1 headings to SEO requirements.
8. Monitoring the indexing of target pages.
Problem and Solution
The main challenge was the inability to publish even an approximate price range for services on the website. In most cases, the absence of a price list significantly reduces sales. Visitors may assume the price is too high and that competitors may offer better conditions. In this case, however, the specifics of the client's business did not allow displaying prices.
It was decided to adapt the website interface for conversions: make the cost calculation request option as convenient as possible.
We also aimed to present the service as fully and clearly as possible, making the application process simple and user-friendly.
Results Achieved
At the start of promotion, the number of new visitors was 118 per month. During the process, we achieved a 250% increase (up to 412 visits).
Search engine traffic also increased fourfold. This means the website entered the TOP-10 in search results.
Monthly conversion rates:
Presence in search results (competing with the largest services):
Development Plans
Usability
1. Add functional buttons to product cards
2. Add ratings for products and services
3. Offers, banners, and sales triggers
4. Promotions and special offers
Structure
1. Add a "Frequently Asked Questions" section
2. Implement a "News" category
3. Add a "Delivery and Payment" section
Content
1. Thematic articles on welding and metalworking
2. Create and fill the "Interesting Materials" category
3. Improve the reviews section