Promotion period:
1 year and 2 months
Promotion region:
Rostov-on-Don
Search traffic growth:
178 → 384
TOP-10 Yandex:
74% of phrases

Briefly about the client's business
Production and processing of metal products and structures, sale of hardware.
Main goal
Creation and promotion of a new website, SEO optimization at the development stage.
Tasks
- Website development
- Obtaining primary search traffic
- Technical optimization
- Adaptation of the interface for conversions
What difficulties arose
1. Contract price
(it is not possible to publish even approximate prices on the website). The price criterion is very important at the stage of choosing a product or service. Without this information, the visitor can close the site and choose a competitor.
2. Small territorial coverage
The customer works with clients only from Rostov-on-Don.
What was accomplished
1. Website development “from scratch”. Researching competitors to ensure successful presentation in search engines.


2. Implementation of SEO optimization. Development of structure and interlinking for optimal distribution of “weight” landing pages.
3. Compiling a semantic core for 143 phrases.
4. Setting up snippets.
5. Description of services provided with the implementation of semantics for SEO optimization.
6. Optimizing images, adding alt attributes (text description).
7. Adapting H1 headings to SEO requirements.
8. Tracking indexing of target pages.
Problem and solution
The main difficulty was related to the lack of the ability to publish at least an approximate price range for services on the website. In most cases, the absence of a price list on the website significantly reduces sales. The visitor may think that the price is too high and competitors can offer more favorable conditions. But in this case, the specifics of the customer's activities did not allow us to specify prices.
It was decided to adapt the site interface for conversions: to make the option of ordering a cost estimate as convenient as possible.
We also tried to fully and in detail disclose the service, to make the application convenient and simple.
Achieved results
At the beginning of the promotion, the number of new visitors was 178 people per month. In the process, we managed to ensure growth of 115.73% (up to 384 visits)

Conversions:

Presentation in search results (in conditions of competition with the largest services):

Development plans
Usability
1. Adding functional buttons to product cards
2. Adding ratings for products and services
3. Offers, banners, selling triggers
4. Promotions and special offers
Structure
1. Add a section “frequently asked questions”
2. Implement a category “news”
3. Add section “delivery and&ndquo;payment”
Content
1. Thematic articles on welding and metalworking
2. Create and fill in the “interesting materials” category
3. Work through the section with reviews