Organic Traffic Growth:

175 → 1821

Promotion Region:

Bryansk

Top-10 Yandex:

82% of Queries

Results Achieved In:

4 Months

www.ktsoft32.ru →

Before working with us, the «KT SOFT» website was promoted exclusively via paid advertising. Huge opportunities and competitive advantages offered by SEO were being missed. This situation needed immediate correction!

We started with a technical audit. Even a preliminary review revealed serious issues. The sections «Delivery», «Payment», and «Warranty» were mixed, which disrupted navigation. We restructured the site, built a semantic core, removed duplicates, and fixed meta tags. Soon, the client’s site acquired the following improvements:

Eliminated «junk» links and over-optimization
Became compliant with modern standards
Received a user-friendly structure
Started attracting targeted traffic

Brief About the Client’s Business

Sales and setup of commercial and cash register equipment, business automation for trade, production, and other sectors, with technical support.

Main Objective

Attract new visitors to the website, increase return rates. Reach the Top-10 for targeted search queries.

Objectives

Improve website usability
Attract organic search traffic
Increase conversion rate
Boost sales
Expand the client base

Project Features

The site came to us unoptimized. There was no SEO core, and almost no key phrases were used. Many pages had incorrect meta tags. There were spammed pages, duplicate titles, and links to external resources that hindered promotion. Naturally, all these issues negatively affected search engine perception of the site.

Work Performed

We conducted a technical and usability audit and quickly identified problems preventing the site from reaching the Top-10. To get the project «unstuck» and improve behavioral factors, the following measures were taken:

1. Developed the semantic core.

2. Wrote unique SEO articles and configured structured data.

3. Improved usability.

4. Fixed code errors and adjusted meta tags.

5. Managed redirects and configured the 404 page.

6. Implemented a clear contact form.

7. Worked on link building and internal linking.

8. Removed unnecessary links (broken or leading to external resources).

9. Monitored indexing of important pages.

10. Removed duplicate materials.

For visitor convenience, we separated the Warranty, Payment, and Delivery sections. Additionally, to ensure site reliability, we moved it to a more stable hosting provider.

Problem and Solution

Poor SEO optimization was a major obstacle for search promotion, but for our specialists it was a solvable issue. We quickly developed the semantic core, improved usability, and enhanced content quality. Extra links, duplicate titles and meta tags, and spam were removed. To increase visitor convenience, navigation was improved, a clear contact form was implemented, and informational articles were written.

Results Achieved

The chart shows the growth of new visitors by day. The number of new visitors increased by 485%.

Traffic from search engines grew 10.5×. Positive dynamics continue.

Conversion «click on phone number» also started to increase:

The client’s site reached the Top-10 for many queries.
By Services:

By Products — ranking above aggregators:

Plans for Development

1. Add filters for easier equipment search.

2. Enable adding multiple services to an order.

3. Organize interlinking of product cards and service sections.

4. Increase site loading speed on mobile and desktop devices.

Achievements

Four months — not a very long period for website promotion. But within this time, we achieved a lot! Firstly, organic traffic grew 10.5× thanks to proper SEO optimization and fixing technical errors. Secondly, we surpassed many large competitors, including «unsinkable» aggregators.

Thirdly, the number of new visitors increased. This means we successfully optimized the site and brought it to the top. We continue to explore new optimization solutions and growth points.

Sales of Commercial and Cash Register Equipment, Business Automation: Traffic Increased 10.5× Over 4 Months