Sales of trade and cash register equipment, business automation: traffic growth by 2 times in 7 months

Promotion period:
7 months
(from August 1 2023 year)
Promotion region:
Bryansk
Search traffic growth:
from 500 to 3 000
TOP-10 Yandex:
82% of search phrases

Before meeting us, the KT SOFT website was promoted exclusively by contextual advertising. Enormous opportunities and competitive advantages provided by SEO promotion were missed. This situation had to be corrected immediately!

We started our work with a technical analysis. Even a superficial study revealed serious problems. The sections “delivery”, “payment” and “guarantees” were mixed up, which interfered with navigation. We worked out the structure, created a semantic core, removed duplicates and corrected the meta tags. Very soon, the client's website acquired the following improvements:

  • Getting rid of "garbage" links and spam
  • Began to meet modern requirements
  • Received a convenient structure
  • Started to attract targeted traffic

Briefly about the client's business

Sale and setup of trade and cash register equipment, automation of trade, production and other areas of business, provision of technical support.

Main goal

Attracting new visitors to the site, increasing the percentage of return. By search phrases, get into the TOP-10.

Tasks

  • Improving website usability
  • Attracting search traffic
  • Increasing conversion
  • Increasing sales
  • Expanding the customer base

Project Features

The site was sent to us for development in a non-optimized form. The SEO core was missing, key phrases were almost not used. Many pages with incorrect meta tags were found. There were also spammed pages, duplicate titles, links to third-party resources that interfered with promotion. Naturally, all these shortcomings were the reason for the poor perception of the site by search engines.

Works performed

We conducted a technical audit of the site and its usability, and quickly discovered problems that prevented it from reaching the TOP-10. In order to move the project "off dead center" and improve behavioral factors, the following measures were taken:

1. Development of the semantic core.
2. Writing unique SEO articles, setting up micro-markup.
3. Improving usability.
4. Fixing errors in the code, setting up meta tags.
5. Working with redirects, setting up 404 pages.
6. Implementing a clear feedback form.
7. Working with link mass and internal interlinking.
8. Removing unnecessary links (broken and leading to other resources).
9. Tracking the indexing of important pages.
10. Removing duplicate materials.

For the convenience of visitors, we have divided the sections with guarantee, payment and delivery. In addition, in order for the site to work efficiently, we have transferred it to another, more reliable hosting.

Problem and solution

Low SEO optimization of the site is a big problem for search engine promotion, but for our specialists it is a completely fixable situation. We quickly compiled the semantic core, worked on usability and improved the quality of the content. Extra links, duplicate titles and meta tags, and spam were "cleaned up". To improve the convenience of site visitors, navigation was improved, a clear contact form was introduced and informational articles were written.

Results

The graph shows the growth of visits with a breakdown by days. On average, the growth was from 500 to 3000 visitors.
The share of transitions from search engines has increased by 2 times. Positive dynamics are maintained.
Return to the site is also in the "green" zone, the indicator is growing:
The client's site entered the TOP-10 search results for many queries.
For services:
By product  — above aggregators:

Development plans

1. Add filters for easier equipment search.
2. Implement the ability to add multiple services to an order.
3. Organize cross-linking of product cards and service sections.
4. Increase the loading speed of the site on mobile and desktop devices.

What we managed to achieve

Seven months is not a very long period in terms of website promotion. But during this period of time, we were able to achieve a lot! Firstly, search traffic increased 2 times (due to competent SEO optimization and elimination of technical errors). Secondly, we managed to bypass many large competitors, including the "unsinkable" aggregators.

Thirdly, the number of repeat visits to the site increased. This means that some clients are willing to seek further services, even if they do not do so immediately. We continue to look for new optimization solutions and growth points.

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