(from August 1 2023 year)

Before meeting us, the KT SOFT website was promoted exclusively by contextual advertising. Enormous opportunities and competitive advantages provided by SEO promotion were missed. This situation had to be corrected immediately!
We started our work with a technical analysis. Even a superficial study revealed serious problems. The sections “delivery”, “payment” and “guarantees” were mixed up, which interfered with navigation. We worked out the structure, created a semantic core, removed duplicates and corrected the meta tags. Very soon, the client's website acquired the following improvements:
- Getting rid of "garbage" links and spam
- Began to meet modern requirements
- Received a convenient structure
- Started to attract targeted traffic
Briefly about the client's business
Main goal
Tasks
- Improving website usability
- Attracting search traffic
- Increasing conversion
- Increasing sales
- Expanding the customer base
Project Features
Works performed
We conducted a technical audit of the site and its usability, and quickly discovered problems that prevented it from reaching the TOP-10. In order to move the project "off dead center" and improve behavioral factors, the following measures were taken:


For the convenience of visitors, we have divided the sections with guarantee, payment and delivery. In addition, in order for the site to work efficiently, we have transferred it to another, more reliable hosting.
Problem and solution
Low SEO optimization of the site is a big problem for search engine promotion, but for our specialists it is a completely fixable situation. We quickly compiled the semantic core, worked on usability and improved the quality of the content. Extra links, duplicate titles and meta tags, and spam were "cleaned up". To improve the convenience of site visitors, navigation was improved, a clear contact form was introduced and informational articles were written.
Results



For services:
Development plans
What we managed to achieve
Seven months is not a very long period in terms of website promotion. But during this period of time, we were able to achieve a lot! Firstly, search traffic increased 2 times (due to competent SEO optimization and elimination of technical errors). Secondly, we managed to bypass many large competitors, including the "unsinkable" aggregators.
Thirdly, the number of repeat visits to the site increased. This means that some clients are willing to seek further services, even if they do not do so immediately. We continue to look for new optimization solutions and growth points.